Typography: The art or process of setting and arranging types and printing from them.
Typeface: A particular design of type.
Serif: A slight projection finishing off a stroke of a letter.
Body Type: A type used for the main part or text of a printed piece, as distinguished from the heading.
Display Type: Large or eye-catching type used for headings or advertisements.
Reverse Type: Copy which is printed in white against a color background (also known as "drop-out" printing). Can be effective in highlighting part of the message but sometimes difficult to read, it should be used sparingly.
Point Size: The size of a font measured in points.
Ligatures: A thing used for tying or binding something tightly.
Ampersand: a character or symbol
Small Caps:Use small caps to make text less obtrusive or to give it more emphasis.
Lowercase:The little letters or non-capital letters of the alphabet are lowercase glyphs.
Uppercase: The capital letters of the alphabet are uppercase glyphs.
Flush Left: all of the text is aligned to the left
Flush Right: all of the text is aligned to the right
Centered: takes the text and centers it on the page; mostly used to be formal & should not be used often BE CAREFUL WITH IT
Justified: everything is aligned on the left and right; gives a modern look
Small Caps: capital letter that align at the waistline
Lining Numbers: very uniformed and aligned horizontally
Non-lining Numbers: informal and old style that are not aligned
Leading: space in between the space of letters; you can change it
Margins: white space on the edges or in between words on a page
Kerning: allows you to adjust the space in between individual characters
Tracking: allows you to adjust the spacing for the over all text.
Initial Cap: Larger, decorative letter at the beginning of text/paragraph
