Wednesday, November 2, 2011

Podcast #3 Principles of Design

Define principles of design?
Concepts used to arrange the structural elements of a composition.
What do the principles of design affect?
affects the expressive content, the message, or the work.
What is the principle of repetition?
repeating some aspect or element of the design throughout the entire document
Describe ways that the principle of repetition helps the composition/audience? Bold font, thick lining, certain bullet, color, design element, particular format, and spatial relationship.


What are ways that you can incorporate repetition into your designs? Bold font, thick lining, certain bullet, color, design element, particular format, and spatial relationship.
What should you avoid when working with repetition? Repeting to much that it gets annoying or overwhelming.


What is the principle of proportion/scale? The realative size and scale of various elements in a design.


What is the most universal standard of measure when judging size? The Human Body
How can the principle of proportion/scale be used as an attention getter? They are usually there to be unexpected or unusual.
What is the principle of balance? The distribution of heavy and light elements on the page.
Which kinds of elements/shapes visually weigh heavier/greater? Irregular shapes bear greater weight than regular shapes.


What is another name for symmetrical balance? Formal balance


Define symmetrical balance? This occurs when the weight of a compositon is evenly distributed around a central, vertical, or horizontal axis.
What is another name for asymmetrical balance? Informal Balance
Define asymmetrical balance? Occurs when the weight of a composition is not evenly distributed around the axis.


What is the principle of emphasis? Stressing a particular area of focus rather than the maze of details of equal importance.


What happens to a design that has no focus? It can make the page jumbled and have no meaning.


What is a focal point and how is it created? Focal point is the area where the eye goes to first.


How many components of a composition can be a focal point? One
What ways can emphasis be created in a design? It may be the largest, brightest, darkest, or most complex.
What is the principle of unity? Wholenesscomposition.


What three ways can unity be obtained?
1. Put objects close to one another.


2. Make things similar (similar textures, colors, or shapes)




3. Direct vision of a line.


What is the principle of variety?


What ways can a designer add variety to a design?


Why is it important to find the right balance between unity and variety?


What is figure?


What is another name for figure?


What is ground?


What is another name for ground?


When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?


Why must a designer consider the composition as a whole?


What is the principle of rhythm?


How is rhythm achieved?


What three ways can rhythm occur in a design?
1.


2.


3.


How does rhythm help a composition/design?


What is the principle of contrast?


How can contrast help a design?


What is wrong with having too much or too little contrast in a design?


What is the key to working with contrast?


What are some common ways of creating contrast?

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